from the outset dready had several partners in ‘crime’ … our first customer were the Ganzee shops in Barbados and Grenada; Ganzee was very good to us doing the first shirts under license and really kicking off the whole dready merchandising thing;our friend Alison was an early dready ‘lova’ … back in the Cayman Islands we were testing images on post cards with Tortuga, Island Companies and Atlantis Submarines, where we began to learn that although all the images were fun, tourists wanted images that related specifically to their ‘experience’.
With that in hand we followed in Jamaica with Chukka Caribbean; Chukka Caribbean was the first time dready did a specific design for somebody; we came up with a unique template size, based on the standard dready design, for Chukka Caribbean, the green dialog box, the length and width of the image were all uniquely Chukka Caribbean.
On the back of the Chukka Caribbean and Cayman shirts we started to do business in Antigua with Stingray City Antigua added another island to our portfolio.
Live Love Life
Dready art is a 100% caribbean product: it was imagined here, designed here, tested here – in barbados, bvi, cayman, grenada and jamaica – we live here and are from here, our children were born here, I draw it here (mostly, cause sometimes I draw it when I’m traveling!). So despite what has become the kind of global reach of dready art we try to think of ourselves as a little caribbean company just doing our thing.