post cards

Dready, Dready Art and Everything Dready cool+dreadypost cards, like this, were where dready first started out … because of the low cost we could run a test of several images and see how they worked …

learnt some stuff.
Then took the basic pattern of the card and stuck it on a shirt …
And learnt some more stuff.
So we elongated the design for the shirts, evolved the dialogue and changed the cards all to reflect what that test had taught us.
one of the things that I’ve learnt is that collaboration and listening to the opinions of others is critical …
On of the things that dready learned is that round shoes is out of style!
cool!

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About Dready

Dready art is a 100% caribbean product: it was imagined here, designed here, tested here – in barbados, bvi, cayman, grenada and jamaica – we live here and are from here, our children were born here, I draw it here (mostly, cause sometimes I draw it when I’m traveling!). So despite what has become the kind of global reach of dready art we try to think of ourselves as a little caribbean company just doing our thing.

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