new dready ness!

you can see an evolution in the dready ness in this image, while still seeing the original context and intent.

A new client wanted to differentiate themselves from the pack while still using dready images and this was the direction we went in, moving from the surfer image inspired by mel macdonald’s cornwall surfing images.
i went paddle boarding at cayman kai the other day in the bio-luminescent lagoon; now that’s something to write in a blog about!
never stand still!
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