dready ‘the lost keys’

Dready, Dready Art and Everything Dready

                          dready art ‘the lost keys’ – image

‘one thing leads to another’ is how the sesame street song used to go, when I was growing up, and that’s how this happened …

we’d photographed some people for a commission, which is how they all start … it all starts with photographs, research, ideas …

anyhow, so we’d photographed some people and I was going through the photos looking for the right vibe …

and there, in a photo, some guys were standing around looking at another guy’s phone – and while this was going on, in a completely different context, in the house around me, keys were being lost and talked about …

so, here I was looking at these guys and it kinda came to me that if you took the man with the phone out of the context they were just looking down …

you add a few things to that, 2 other characters and a feeling, and you get some dooods looking for the lost keys …

zeeeeen!

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Dready art is a 100% caribbean product: it was imagined here, designed here, tested here – in barbados, bvi, cayman, grenada and jamaica – we live here and are from here, our children were born here, I draw it here (mostly, cause sometimes I draw it when I’m traveling!). So despite what has become the kind of global reach of dready art we try to think of ourselves as a little caribbean company just doing our thing.

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