dready telling a story in a historical context

                          dready ‘in a historical context’ – 50×40″ – original commission on plexiglass

how to tell a corporate story within the historical context of themselves and the place that they were headquartered …

it had to say something about the company itself and how it worked … and at the same time say something ‘definitively descriptive’ of the place where we all are.

we came up with the basic tenets that were housed in the company’s ethos: historical context . the environment . societal impact . economics . planning . innovation . collaboration . consultation . problem solving

and then thought about how those ideas would be represented via something visual that was ‘of the island’.

marine heritage is a big part of the cayman identity, boat building, boat captainsy, fishing, turtling; so I went with the idea of the building and sailing of a catboat because it represented all those things that were part of the ethos.

I had seen this framed photo of the plan for building a boat and was fascinated by how the plan was laid out with the bow and portside views overlaid with each other so you could see where a board started and how it ran down the length of the boat … and how those were labeled on the plan …

and like that plan the art overlays all the ideas of the planning and building of a catboat into one image as well as overlaying the ideas of historical context through problem solving via economics and innovation …

the thing is that a lot of dready is really ‘cool fluff’, none of it is without thought, the simplicity hides a lot going on in my mind … but this, this isn’t fluff, this is a piece of coolness.

impact …

Scroll to Top