dready – a modern grace kelly

Dready, Dready Art and Everything Dready dready 2Ba 2Bmodern 2Bgrace 2Bkelly 2Bcopy
dready art ‘the modern grace kelly’ – 12×12 – image
i was doing some research for a 50’s/60’s beach vibe for two projects, one for Jamaica and one for Cayman, when I came across some photos by howell conant, shot in Jamaica, at Round Hill, of a 27 year old grace kelly …
they were very cool, but in the end I really only used them as part of a mood board at the time …
then, a few weeks ago, I came across them again – it’s a really nice shoot, lots of feels in the photos; sensuality, shyness, tranquility, happiness – and noticing that the high waisted swimsuit and high wasted shorts fashions she was wearing were kinda fashionable again (as they had been in the 70’s) – same idea but different, less loose, more body fitting … they fit into and actually made an idea I was looking for.
so with that evolution in hand I drifted into the thought of what might a modern day version, of a young woman of strength, look like in Jamaica today; taking the idea of the vibes of those older moments and modernising them, finding a good ‘stance’ for her etc …
there was a moment’s choice between whether she’d be holding a beer or a cell-phone, because modern world people always have their phone in their hand – I drew both versions and asked max for his input … he chose the one with the beer …
Dready, Dready Art and Everything Dready bobby 2Bsox 2Bat 2Bthe 2Bbeach2 2Bhigh 2Btop 2Bskinnier 2Bcopy
the modern grace kelly, like the mika song, can be anything she fucking wants.
and then I thought maybe she’d be meeting people and so I asked madeleine if by her self or with people and she chose with people …
Dready, Dready Art and Everything Dready dready 2Ba 2Bmodern 2Bgrace 2Bwith 2Bfriend 2Bcopy
Dready, Dready Art and Everything Dready dready 2Ba 2Bmodern 2Bgrace 2Bkelly 2Bwith 2Banother 2Bfriend 2Bcopy
and now am working on the vibe of that … while trying not to interfere with the ‘power’ of the woman herself, and beginning to think she might just deserve a space of her own … still thinking
strength …
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Dready art is a 100% caribbean product: it was imagined here, designed here, tested here – in barbados, bvi, cayman, grenada and jamaica – we live here and are from here, our children were born here, I draw it here (mostly, cause sometimes I draw it when I’m traveling!). So despite what has become the kind of global reach of dready art we try to think of ourselves as a little caribbean company just doing our thing.

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