dready vs dready art


I’d done some images without dready in them, with things like stingrays and turtles and dready ‘stuff’ but this commission for Andrew Moon of his house in the Cayman Islands was that certain something that spun me off into the direction of dready art and not merely because in the end I represented the moon family with 5 phases of the moon but also because of the other thing, the artistic license … both ‘houses’ sit side by side on the sea but the main house is portrayed as seen from the road because to me it was the better view … this commission started me thinking about the art in a completely different way and was the first time I used the phrase “dready is faux primitive art that uses a specific, often bright colour palette and a healthy touch of whimsy …” 

walk good!

hand drawn


dready starts out as hand drawn concepts. More often than not I use Japanese watercolour pens, pencil, sharpies and whiteout … I use whiteout to get the ‘shine’ on glass.

Some people like the look and feel of the hand drawn stuff … these were done for Susanne Fredericks at HiQo gallery in Kingston, Jamaica.
She doesn’t have them yet, cause sometimes life’s like that; you don’t get to where you’re supposed to be going when you’re supposed to be there  … but what can a man do but wait!
‘Chill nuh Winston!’

daniel’s chickens


the big thing idea behind dready art was that it be ‘simple’ in its representation of stuff it wasn’t to be exact but to be recognizable … Daniel’s Chickens are a good example … there I was busily drawing chickens that looked like chickens when Daniel Ebanks stopped by ‘you’re trying too hard, make them more simple’ he said, it was a sort of moment of revelation about how to express something in its simplest form; we sat down, we drank some coffee and we hashed out the chickens. 

the end result was 5 lines and a coloured comb with a pointillist body … daniel’s chickens!
daniel was the very first person to buy a piece of dready art; I think he has a collection of 6 or 7 pieces and his are a reflection of the progression of dready.
Thanks

partners


from the outset dready had several partners in ‘crime’ … our first customer were the Ganzee shops in Barbados and Grenada; Ganzee was very good to us doing the first shirts under license and really kicking off the whole dready merchandising thing;our friend Alison was an early dready ‘lova’ … back in the Cayman Islands we were testing images on post cards with Tortuga, Island Companies and Atlantis Submarines, where we began to learn that although all the images were fun, tourists wanted images that related specifically to their ‘experience’. 

With that in hand we followed in Jamaica with Chukka Caribbean; Chukka Caribbean was the first time dready did a specific design for somebody; we came up with a unique template size, based on the standard dready design, for Chukka Caribbean, the green dialog box, the length and width of the image were all uniquely Chukka Caribbean.
On the back of the Chukka Caribbean and Cayman shirts we started to do business in Antigua with Stingray City Antigua added another island to our portfolio.
Live Love Life

first art


dready started to make the foray into ‘art’ pretty much from the outset – the image on the left, ‘dog house’ was one of the earliest … the feet are round, simple, but the humor is there already, what one dready ‘lova’ called whimsy … that’s the nice thing about dready is that every time I do one it makes me smile. 

dready is digital art, but it almost always starts out as a hand drawn and coloured image or concept and is then copied and transferred to digital format, where, using illustrator I add colour, character and other dready stuff … if the final image is destined for art we create a digital watercolour or digital acrylic painting.
dready is the most fun I can have with my clothes on.
peace and love

dready beginnings

dready started out very simply. It was dready characters on coloured backgrounds … often just off white … very faux primitive – I say faux because I’m not a primitive or an intuitive

the idea was the creation of post cards and T shirt images for the caribbean. dready was conceived as art on a shirt … art that represented a caribbean or west indian cliche in a humorous way … something that would make tourists smile and want to take one home.
the image on the left was called Bashment. I first formally drew Bashment in feb 1998 and called it ‘dready jam’ … I love the character 3rd from left and the way ‘she’ is standing …
it’s funny how much ’emotion’ you can convey in a stick figure just by a tilt of the head or the position of an arm.
walk good
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