other stuff and things

Dready, Dready Art and Everything Dready ally%27s+jammin

There’s a whole dready sideline of things that you mightn’t expect … one of my favourites is customized cards for (weddings, parties …) things and stuff … there was one for a Caribbean dinner party  for the International Wine and Food Society, there was Ally’s Jammin Graduation Bashment in California, James and Ania’s wedding in Poland, Campbell’s house warming in the Cayman Islands and Jason Henzell’s 40th Birthday in Treasure Beach, Jamaica; which started as a card and actually ended up as a shirt, well two shirts actually, one red, one blue and both worn by football teams in a country vs town football match …
What that says to me is that dready is versatile, mutable, transferable, usable, interesting, unique and very, very cool.
Peace and Love

rewriting history

Dready, Dready Art and Everything Dready ocean+safari+dready2
What took you so long? 

I drew this concept for Chukka Caribbean on 4 small pieces of paper from a note pad and I drew the first ever concept for them on a napkin at my sister’s dining table in Victoria, BC, Canada, in January 2005 … dready shirts (this one’s for their Ocean Safari tour) went on to be the best selling shirts at Chukka Cove, by far … the point is, I think, that from simple beginnings bigger things arise and that each thing in its own time …
And although Chukka Cove haven’t bought any new dready shirts since 2008 (tourist business is very weak) dready art has been growing along and it seemed appropriate to find a way to show that evolution and growth. 
websites historically are static beasts … so here we were at this sort of crossroads, as we thought about how to make www.dreadyworld.com more relevant to what dready had become, less static, more interactive and kind of ‘organic’ the idea of a blog, that would later become incorporated into the new website, seemed to answer the question … so here we are … now!
Live Love Life 

working for the man

Dready, Dready Art and Everything Dready department+of+stuff+and+things

In 2008, just a few short months after dreadyworld became a business, it took on the first big dready project: 
the Cayman Islands government were implementing their new Freedom of Information Law and wanted a user friendly User Guide to the Law and dready was asked to illustrate it. 
this was a ‘big thing’ step for dready on many levels; it was a large commission of 15 images, a mural wall, T shirts and sports cups, that was to be okayed at the Cabinet level of government and came with a deadline … dready was working for the man!
The end result was a beautiful booklet, full of some very cool dready comics that explains the facets of the law in easy visuals – big up to Carole Excell and Natasha Bodden who spearheaded the project.
You can check out the end result at the link below.
big up!

http://www.foi.gov.ky/pls/portal/docs/PAGE/FOIHOME/FUNDAMENTALS/FOI%20PUBLIC%20USER%20GUIDE.PDF

dready vs dready art

Dready, Dready Art and Everything Dready moon%27s+not+so+rough+draft3
I’d done some images without dready in them, with things like stingrays and turtles and dready ‘stuff’ but this commission for Andrew Moon of his house in the Cayman Islands was that certain something that spun me off into the direction of dready art and not merely because in the end I represented the moon family with 5 phases of the moon but also because of the other thing, the artistic license … both ‘houses’ sit side by side on the sea but the main house is portrayed as seen from the road because to me it was the better view … this commission started me thinking about the art in a completely different way and was the first time I used the phrase “dready is faux primitive art that uses a specific, often bright colour palette and a healthy touch of whimsy …” 

walk good!

hand drawn

Dready, Dready Art and Everything Dready hand+drawn+dreadys
dready starts out as hand drawn concepts. More often than not I use Japanese watercolour pens, pencil, sharpies and whiteout … I use whiteout to get the ‘shine’ on glass.

Some people like the look and feel of the hand drawn stuff … these were done for Susanne Fredericks at HiQo gallery in Kingston, Jamaica.
She doesn’t have them yet, cause sometimes life’s like that; you don’t get to where you’re supposed to be going when you’re supposed to be there  … but what can a man do but wait!
‘Chill nuh Winston!’

daniel’s chickens

Dready, Dready Art and Everything Dready daniel%27s+chickens
the big thing idea behind dready art was that it be ‘simple’ in its representation of stuff it wasn’t to be exact but to be recognizable … Daniel’s Chickens are a good example … there I was busily drawing chickens that looked like chickens when Daniel Ebanks stopped by ‘you’re trying too hard, make them more simple’ he said, it was a sort of moment of revelation about how to express something in its simplest form; we sat down, we drank some coffee and we hashed out the chickens. 

the end result was 5 lines and a coloured comb with a pointillist body … daniel’s chickens!
daniel was the very first person to buy a piece of dready art; I think he has a collection of 6 or 7 pieces and his are a reflection of the progression of dready.
Thanks

partners

Dready, Dready Art and Everything Dready dune+buggy ing
from the outset dready had several partners in ‘crime’ … our first customer were the Ganzee shops in Barbados and Grenada; Ganzee was very good to us doing the first shirts under license and really kicking off the whole dready merchandising thing;our friend Alison was an early dready ‘lova’ … back in the Cayman Islands we were testing images on post cards with Tortuga, Island Companies and Atlantis Submarines, where we began to learn that although all the images were fun, tourists wanted images that related specifically to their ‘experience’. 

With that in hand we followed in Jamaica with Chukka Caribbean; Chukka Caribbean was the first time dready did a specific design for somebody; we came up with a unique template size, based on the standard dready design, for Chukka Caribbean, the green dialog box, the length and width of the image were all uniquely Chukka Caribbean.
On the back of the Chukka Caribbean and Cayman shirts we started to do business in Antigua with Stingray City Antigua added another island to our portfolio.
Live Love Life

first art

Dready, Dready Art and Everything Dready Dready
dready started to make the foray into ‘art’ pretty much from the outset – the image on the left, ‘dog house’ was one of the earliest … the feet are round, simple, but the humor is there already, what one dready ‘lova’ called whimsy … that’s the nice thing about dready is that every time I do one it makes me smile. 

dready is digital art, but it almost always starts out as a hand drawn and coloured image or concept and is then copied and transferred to digital format, where, using illustrator I add colour, character and other dready stuff … if the final image is destined for art we create a digital watercolour or digital acrylic painting.
dready is the most fun I can have with my clothes on.
peace and love

dready beginnings

Dready, Dready Art and Everything Dready bashment+green+blog

dready started out very simply. It was dready characters on coloured backgrounds … often just off white … very faux primitive – I say faux because I’m not a primitive or an intuitive

the idea was the creation of post cards and T shirt images for the caribbean. dready was conceived as art on a shirt … art that represented a caribbean or west indian cliche in a humorous way … something that would make tourists smile and want to take one home.
the image on the left was called Bashment. I first formally drew Bashment in feb 1998 and called it ‘dready jam’ … I love the character 3rd from left and the way ‘she’ is standing …
it’s funny how much ’emotion’ you can convey in a stick figure just by a tilt of the head or the position of an arm.
walk good
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