I’d done some images without dready in them, with things like stingrays and turtles and dready ‘stuff’ but this commission for Andrew Moon of his house in the Cayman Islands was that certain something that spun me off into the direction of dready art and not merely because in the end I represented the moon family with 5 phases of the moon but also because of the other thing, the artistic license … both ‘houses’ sit side by side on the sea but the main house is portrayed as seen from the road because to me it was the better view … this commission started me thinking about the art in a completely different way and was the first time I used the phrase “dready is faux primitive art that uses a specific, often bright colour palette and a healthy touch of whimsy …”
the big thing idea behind dready art was that it be ‘simple’ in its representation of stuff it wasn’t to be exact but to be recognizable … Daniel’s Chickens are a good example … there I was busily drawing chickens that looked like chickens when Daniel Ebanks stopped by ‘you’re trying too hard, make them more simple’ he said, it was a sort of moment of revelation about how to express something in its simplest form; we sat down, we drank some coffee and we hashed out the chickens.
from the outset dready had several partners in ‘crime’ … our first customer were the Ganzee shops in Barbados and Grenada; Ganzee was very good to us doing the first shirts under license and really kicking off the whole dready merchandising thing;our friend Alison was an early dready ‘lova’ … back in the Cayman Islands we were testing images on post cards with Tortuga, Island Companies and Atlantis Submarines, where we began to learn that although all the images were fun, tourists wanted images that related specifically to their ‘experience’.
dready started to make the foray into ‘art’ pretty much from the outset – the image on the left, ‘dog house’ was one of the earliest … the feet are round, simple, but the humor is there already, what one dready ‘lova’ called whimsy … that’s the nice thing about dready is that every time I do one it makes me smile.
dready started out very simply. It was dready characters on coloured backgrounds … often just off white … very faux primitive – I say faux because I’m not a primitive or an intuitive