dready telling a story in a historical context
Posted on October 27, 2019 by AUTHOR (edit in theme settings)
dready 'in a historical context' - 50x40" - original commission on plexiglass
how to tell a corporate story within the historical context of themselves and the place that they were headquartered ...
it had to say something about the company itself and how it worked ... and at the same time say something 'definitively descriptive' of the place.
so we came up with the basic tenets that were house in the company's ethos: Historical context . the environment . societal impact . economics . planning . innovation . collaboration . consultation . problem solving
and then thought about how those ideas would be represented via something that was definitively descriptive of the island.
and i came up with the idea of the building and sailing of a catboat - I had seen this framed photo of the plan for building a boat and was fascinated by how the plan was laid out with the bow and portside views overlaid with each other so you could see where a board started and how it ran down the length of the boat.
and like that plan the art overlays all the ideas of the planning and building of a catboat into one image ...